# Key Features

* **Automated Content Creation:**
  * With a variety of inputs, you control the context, persona, and prompt for each post - let AI do the rest!
  * Maintain a library of personas, prompts, contexts, and instructions that you control. Mix and match these to keep your content fresh.
  * Script creation of new AI instructions based on changing data within ServiceNow - never miss sending an important communication.
* **Scheduling Flexibility**:
  * Tracy will crunch the data, craft the content, and schedule posts at the cadence you define. Fully automated!
  * Post conditionally based upon data in ServiceNow - if a new event or product release occurs, automate the interaction with your community.
* **Customizable Control**:
  * **Full Automation**: Allow Tracy to trigger, craft, and deploy to Social Media - lights out, light speed!
  * **Approval-based**: Choose to edit & approve AI-generated content prior to posting.
  * **Manual Creation:** Choose to manually create content and push to social media via the Tracy workflow.
  * **Content Transformers:** Intercept and amend content, adding links, @mentions, and more - fully automated!
* **Best-in-Class AI & Social Media:**
  * **OpenAI:** Tracy uses the many AI models offered by OpenAI. Choose your model based upon needs and pricing constraints. In the future, additional AI platforms will be supported.
  * **Ayrshare**: Ayrshare integrates to all of the most popular social media platforms, allowing you the greatest flexibility and engagement.
  * **Custom Social Integrations**: Need to post to Slack, your internal intranet or your own product? Simply create your own flow to push Tracy's content anywhere!