# Setting up a Social Platform

{% hint style="info" %}
Tracy Social AI supports [Ayrshare](https://www.ayrshare.com/) for social network integration, but you can easily add support for other systems such as social platforms, Slack/Teams channels, intranets, and more.
{% endhint %}

Before **Tracy Social AI** can post to external systems or social media platforms, it is necessary to create a connection to an social platform.

<figure><img src="/files/J0ffD7JJmEoNHG34xR9g" alt=""><figcaption><p>Social Platform</p></figcaption></figure>

* **Name**: Descriptive name of the Social Platform
* **Internal name**: In some cases, an internal name may be needed to pass to a parent Social Platform as an indicator of which child Social Platform a post should be directed to.
* **Parent**: In the event that a parent Social Platform (like Ayrshare) supports multiple child Social Platforms (like LinkedIn, Facebook, etc), you can indicate the Parent Social Platform for each child.
* **Default**: Determine if this is the default Social Platform for all new **Social Posts** (*Note: This can be overridden on a Scheduler or Social Post*)
* **Trigger flow**: The Flow Action to be triggered when posting to the Social Platform. You can create custom Flow Actions to support any external system.
* **API base URL**: Social Platform API endpoint URL. For Ayrshare, this will be *<https://app.ayrshare.com>*
* **API key**: API token for authentication to the Social Platform. For Ayrshare, this is available at <https://app.ayrshare.com/api>.

Each Social Platform can also have associated [**Content Transformers**](/tracy-social-ai/technical-docs/getting-started/setting-up-a-social-platform/content-transformers.md) to intercept and massage AI generated content prior to draft & publication.


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